An elevator speech is a short verbal snippet that clearly and memorably introduces you. It highlights your uniqueness and focuses on the benefits you provide. Imagine… you step onto an elevator and there is a lone occupant waiting to... read more
When you think about a networking event, what is the first thing that comes to mind? Perhaps a crowd milling around a hotel banquet room with chardonnay in one hand and business cards in the other? In fact, there... read more
As the founder and host of Wonderful Web Women I am lucky to lead an on-line community of thousands of women (and enlightened women) from around the world who are all passionate about creating success on the Internet. One... read more
It seems that wherever you look nowadays someone is screaming for your attention. With increasing competition to gain mind-share of your customers from email marketing, online, print, direct mail, TV, and outdoor advertising, people are experiencing ‘advertising overload’. As... read more
For the last couple of months I’ve been using the Social Networking tool Twitter. I’m still a novice but have, in a short time, developed a solid understanding of how this tool can connect me with thought-leaders, drive traffic... read more
I recently caught up with one of our HerBusiness members Zoe Freeman and we were talking about networking. She coined a great term that I’m going to borrow. It’s MINGLEPHOBIA – ie. the fear of mingling. I know I’ve... read more
The Australian Businesswomen’s Network has long been known as a networking organisation for women in business. But, here’s the thing. Networking doesn’t just happen. Membership doesn’t guarantee you new business. In fact, I’d be lying if I said it... read more
We know what networking is, but what is netweaving? This ‘newish’ term coined out of, where else, the US, tells us that netweaving allows you to “tap into the power of win-win networking and build your business by helping your... read more
I think most of us are pretty sold on the idea of extending our networks. Knowing more people gives you a greater opportunity to be of service. Like many other marketing activities, networking requires an investment of your money,... read more
Networking really does work. I know what some of you are already thinking: “I hate it,” and “It’s just not something I’m comfortable with”, or “I’ve tried it and it just doesn’t work for me”. Sure, we’ve all had... read more
How do you best capture all the ideas that are generated in meetings and more importantly decide on the best outcome? Here are a few techniques used by professional facilitators that you can use in your next meeting to... read more
Connecting with the right people to help your business and make sure everyone knows about your exceptional product or service are critical to your success in business. Learning to be an effective networker is key in achieving these two... read more
