I’ve got a quick question for you… It’s inspired by a recent poll where I asked members whether they were using Lead Magnets (such as eBooks, checklists etc) to get new leads. I got some SURPRISING answers. So, I... read more
I don’t know about you, but I’ve never been very comfortable with “selling.” When I first started my events business, I was SO FREAKED OUT by making sales that I NEVER used to actually answer the phone. Do you... read more
Are you getting enough leads? And when you get those leads, do enough of them turn into sales? It can be tough getting lead generation to work well in any business. Whenever I poll the HerBusiness community, “not enough leads”... read more
When you’re trying to get a product to market, it pays to think about the key players who will open the doors to your customer. These are the three main players in the supply chain between you and the... read more
As a business owner, we’re often pulled in different directions simultaneously, so it can be difficult to sit back and look at your business. However, as a business owner, it is critical that you spend time working on your... read more
Account based marketing is a smart way to spend your marketing dollars as you focus on tailoring your marketing to the companies and people that you want to do business with. It enables you to focus your time, energy... read more
Most business people enjoy limited success with digital marketing if they attempt digital marketing themselves. They may have had some progress initially but afterwards they notice how much time is required to stay on top of everything, not just... read more
Social media is THE big thing in marketing. You will be hard pressed to find a person or business that doesn’t use social media on a daily basis so your potential audience is huge! If you use it properly,... read more
When it comes to marketing there is no one size fits all to ensure success for your business. In a recent report just 61% of marketers reported that they believe their marketing strategy is effective (HubSpot, 2016). So how... read more
So by now we’ve either seen, participated in or tried it — Live Video Streaming. And how much fun was it? Well, maybe for the extroverts. Some introvert business owners are just warming to the idea of creating their... read more
January is generally a slow month for many businesses, which makes it the perfect time to strategise for the year ahead. While planning your sales, service or new product goals, add in some time to do a publicity audit... read more
With the end of the financial year fast approaching, now is a good time to take stock of which marketing activities are driving your company in the direction you want to go. Being a SME owner means that there... read more
