Now that you’ve given some thought to renewing your marketing message, why not complete the process with a makeover of the tools you use to communicate with your target audience? This might include a new look for your website,... read more
What makes you special? What makes your brand special? Why should I buy from you, interact with you, or even listen to you? These are the questions you should all ask yourselves when considering whether your Core Marketing Message... read more
Many small business owners are sceptical about using social media as part of a marketing strategy for their business. This is predominantly due to fear of the unknown and really understanding the power of social media and its potential... read more
Networking is one of the most important marketing tools for yourself and your business. Networking is one of the best ways to gain new clients, customers or connections in your industry and the business community. Networking isnt just about... read more
Over the last few years, there has been a plethora of research studies carried out on the effectiveness of video on business websites. They all point to one conclusion: video is now a must have tool for any business... read more
Before you jump into marketing your business, product or service, and whenever you assess any possible marketing strategies and opportunities, you need to ask lots of questions. The following questions (I confess, there are more than 10 of them,... read more
Exporting is a tough game for any business. Yet technology has allowed small business to scale up their marketing like never before. If you can do it locally, or nationally, there is no reason why any SME cannot develop... read more
We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It’s time to be creative in the way you... read more
If you’ve been watching competitors clock up sales by offering bargains and advertising them on the ‘deal’ websites, then you’ve probably wondered whether your own business should deal itself in? Maybe, but not before answering a few preliminary questions:... read more
If you’ve been watching competitors clock up sales by offering bargains and advertising them on the ‘deal’ websites, then you’ve probably wondered whether your own business should deal itself in? Maybe, but not before answering a few preliminary questions:... read more
You’ve got a fantastic idea for a promotion and you’ve put together a great marketing campaign. There’s a landing page on your website, you’ve sent an email out and you’re working your social media network. But not much has... read more
Are you, like most small businesses, strapped for cash and lacking a marketing budget? No worries! There are plenty of ways to market your business without breaking the (small) bank. Marketing Plan First off, you need to create a... read more
