Did you know that running a business card draw for a prize requires permits? Don’t worry, most people don’t. Do many people do it? Absolutely. After all, it’s a great way to obtain valuable data. Did lots of companies... read more
Are testimonials effective, believable, credible and powerful? Do they help market you and your brand? Or are they ignored, just a waste of space and do they in fact detract from your brand? Are you a believer in testimonials?... read more
One of the smartest investments to manage your business is a CRM (customer relationship management) program, either as a purchased program or cloud system. A CRM program provides a business with the ability to create, assign and manage your... read more
Throughout my 15 years of marketing, business owners have consistently provided one clear message: Times are tough. Sometimes this statement becomes an excuse. An excuse not to spend money on marketing. An excuse to cover for poor business decisions.... read more
When you own a small business, every decision you make is critical. Your marketing strategies are among the most costly and critical ones. So how do you take the little you have and turn it into gold? Use online... read more
An easy to follow, 8-step plan will help increase results from your advertising. Many small business owners take a shotgun approach to advertising, hoping that they will hit their target. This approach can waste time and money. The reduced... read more
If you don’t work in the marketing industry, the terms Promotional Marketing, Brand Activation and Experiential Marketing can seem daunting. This is where I hope to shed some light. As business owners, we often have to wear many different... read more
Are you looking for another way to share your knowledge, showcase your expertise and promote yourself or your business? Writing an eBook might be the answer! Writing an eBook can give you instant credibility and allow you to... read more
It is commonly known that there are specific niches in the online arena that are significantly harder to market to, and not always for the obvious reasons. Every online marketing expert comes across such a client at one point... read more
I was fortunate enough to be invited to a Glen Eira Women Business Network event where the key speaker was Ita Buttose, a well-known Australian businesswoman, journalist, speaker and – dare I say – born entrepreneur! Ita stirred up... read more
As a successful business owner or leader, you understand how important it is for your company to be seen on the Internet. You probably also know that website designers like to talk about a mystical voodoo science called “Search... read more
If you run brand promotions, competitions, Facebook promotions, or any other type of sweepstake, you should take a read of the following guide to make sure you are covering all your legal bases. Why Permits & Terms And Conditions?... read more
