With numerous updates to mobile technology constantly occurring, it is easy to get distracted by the latest gadgets or flashiest marketing tools. Smart phone apps instantly come to mind. How do you know whether creating an app is the... read more
Location Based Marketing Location based marketing is most suited to businesses where locality has some relevance either from a product or a customer segmentation perspective. Obviously for a retail business with specific store locations, it’s simpler to understand. Or... read more
I’m a fan of QR codes or “real-world hyperlinks” as a business marketing tool. QR codes are 2-dimensional bar codes that represent data such as a website URL, a phone number, or other content. Using a QR code reader... read more
The Third Screen author Chuck Martin believes small businesses have an advantage when it comes to the rapid movement and instantaneous nature of mobile technology and mobile marketing. “They have less infrastructure and things in the way, essentially, between... read more
Business owners and senior staff are told to measure the return on every investment they make, which is sage advice, but when it comes to PR (public relations) it has traditionally been difficult to measure. Sure, there’s the obvious... read more
Business owners and senior staff are told to measure the return on every investment they make, which is sage advice, but when it comes to PR (public relations) it has traditionally been difficult to measure. Sure, there’s the obvious... read more
According to Wikipedia, relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns that emphasize customer retention and satisfaction, rather than a dominant focus on sales transactions. I like to take it one... read more
I spent most of last weekend at the Festival of Golden Words rubbing shoulders with Hannah Kent, Andy Griffiths and Dr Philip Nitschke, amongst many others and thoroughly enjoyed being immersed in all things literary. While there were many... read more
Just five years ago if you were a blogger you were seen as a geek, a computer nerd or even a little strange. Blogging is in fact just another term for online self-publishing in a world now dominated by... read more
When it comes to social media, are you just trying stuff out and hoping it sticks? Have you signed up to a variety of different social media platforms? (The top five social media platforms are still Facebook, YouTube, Twitter,... read more
Are you a copywriter, photographer, web designer, or marketing executive? If you work in creative or new media, it’s essential to have a standout online portfolio. Clients don’t just want to see a list of your accomplishments on your... read more
By using science, marketers create a framework that increases the likelihood of a consistent improvement and decreases the risk of failure. Marketing is a science which draws inspiration and creativity from art. Any marketer worth their salt measure can analyse... read more
