A good webinar is one that has been well thought through and planned. A good plan starts when you narrow down and focus the message and desired outcomes of the webinar, schedule with enough time to market effectively and... read more
There is a saying that the first million is the hardest to make and that is why there are so many entrepreneurs that have made their millions many times over. I always used to wonder what people who have... read more
When you are a business owner, it is easy to simply outsource your marketing and let someone else deal with it. However, it is important that you and your team understand what your marketer is doing and why. When... read more
Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Some would say, everything. Choosing the right name for your company or product or service is... read more
Hiring an online marketing consultant can be a great move to explore new opportunities and attract more business. However, in order to get the most out of your marketing investment you need to be prepared. So before you dive... read more
Newsletters are an important form of communication between a customer and a company. But, when your customers’ inboxes are filled with hundreds of emails every day, how do you make sure your newsletter stands apart and doesn’t go straight... read more
For an entrepreneur trying to grow their business online, it may seem like there’s an endless supply of exposure to be gained. And while there’s plenty up for grabs, you need to remember that your competitors are also fighting... read more
I recently returned from a visit to my favourite city, New York. One of my favourite places within my favourite city has always been Times Square. Within hours of arriving I usually head to Times Square for a social post... read more
What are the most effective types of lead magnets you can offer your prospects? Lead Magnet expert Michelle Falzon summaries the benefits of five lead magnets. 1. eBook This is one of the most well-known and popular types of... read more
Are you making any of these five lead magnet mistakes? 1. No BIG Unifying Idea Many lead magnets fail because they are not centred around one BIG IDEA that makes it easy for your prospects to realise “this is... read more
Advertising is any paid way to encourage audiences of readers, viewers or listeners to take action on products, services and ideas. Advertising covers everything from traditional media such as radio, television, newspapers, magazines, billboards and direct mail to the... read more
