Getting a logo designed for your company can be a difficult and costly task. Here are 8 money saving tips for getting your logo designed right the first time. Save money, time and frustration with a logo that will... read more
Last year, I caught some of Suzi’s tweets from Copyblogger’s Authority 2014 conference. The conference had only just wrapped up but I knew I HAD to be there in 2015. So I bought a ticket. A year later, I... read more
While all of us should be thinking about our targeted audience, there are some businesses that need to be extremely careful when marketing to their customers. These are businesses that are marketing products or services within a sensitive niche.... read more
There are a number of reasons why you should write your own eBook: to establish yourself as an authority, to create new leads, and even to make a profit. eBooks are a great way to advertise your services and... read more
Mathew Beeche spoke with HerBusiness in the Marketing on a Shoestring webinar. Mathew shared his favourite marketing techniques. Become an authority on what you do “Perception is reality” Most of the people you see talking on television (the experts on... read more
Do you ever get frustrated by the fact your ideal clients are out there, right now, buying your product or service from someone else? Chances are you are not talking to your customers early enough in their buying process.... read more
If you communicate in writing, then the appearance of your words on the page or screen will influence your success. A well-designed page or screen can help readers to appreciate your key message. In contrast, a poorly designed page... read more
For many people, writing is a mystery. There’s a widespread myth that writing ability is innate:you’ve either got it, or you haven’t. The truth is that good workplace writing is a skill that can be learned and that you... read more
People do business with people. Building your business through referral arrangements is a natural extension of human behaviour. We like to ask others for recommendations – whether we’re looking to have our house painted or need a new mortgage.... read more
Social media blah, blah, blah. Email is still the Queen of Web Marketing and will be for as long as I care to predict. Everyone has an email address, we are on it everyday and our emails wait patiently... read more
Selecting a name for your business is not an easy task. Our recent “What’s in a name?” competition and the ongoing LinkedIn discussion has elicited some great names along with the history behind the name, and a number of... read more
There is a difference between a Lead and a Prospect. It’s not just a case of ‘you say to-MAY-toe and I say to-MAH-toe’. Although it might seem like semantics, there is a distinction. Okay, so we’re all beavering away... read more
