Creating a webinar is a great way to educate people about your business and services, but it’s not enough to simply schedule the webinar and forget about it. In order to ensure that you get maximum numbers on the... read more
“When the majority of your newsletter content is valuable and super-helpful, no one begrudges you a bit of cheerleading for your own business.” Newsletters are a vital part of business communication. They are a direct link between a company... read more
“Circles are one of the ways to connect with people on Google+ and they are one of the hardest things to get used to on this platform. But once you understand how it works, it’s actually a fantastic system.”... read more
“Presentation is an essential element when creating a great webinar.” Ken Burgin, the creator of hospitality resource website profitablehospitality.com, recently spoke to the Australian Businesswomen’s Network about the importance of presentation in webinars and how to get the basics... read more
If you want to reach your community on Facebook, you need to cough up some cash, but you don’t need to spend as much as Facebook would have you believe and if you leave the Boost button well alone,... read more
If you asked me what strategy I would choose if I could only ever do one form of marketing ever again, I would hands down choose email marketing. Even though I love social media and driving interest to our... read more
Are you utilising all the opportunities currently available to you to market to your prospects and customers or are you missing chances and potentially losing revenue? Many companies do a lot of marketing work up front but then don’t... read more
One of my all time favourite quotes is this one by Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Well,... read more
It's easy to get caught up moving from one sale or project to the next and not take the time to go back and get a testimonial from a client. However, taking that time can really help you grow... read more
You’ve just had a brilliant idea for a marketing campaign and you can't wait to get cracking. But before you rush into it … STOP! Have you established whether your campaign will achieve the desired result? If you haven’t... read more
Every time one of the following types of emails lands in my inbox, my heart sinks a little. The email usually reads something like this: “Can you please help me with website and social media copy? I spend lots of... read more
The end of the financial year is a natural time to look back at the year that’s passed and plan for the year ahead. Just like you’re reviewing your budget, business plan and marketing plan, you should make sure... read more
