For many businesses, the utilisation of conventional media such as direct mail, television, radio and off-the-page printed advertising, comprises a large part of their marketing efforts. There is no doubt that conventional advertising strategies can be a powerful way... read more
A large majority of business owners and managers that I speak to tell me that referrals or word-of-mouth promotions, account for a significant percentage of their new business enquiries. However, many business owners do not have a formalised, ongoing... read more
In the last edition of The Networker, I talked about Customer customer Loyalty loyalty and the importance of building a “Back-end” for your business. To recap: “Front-end” simply means the first sale that you make to your customer. the... read more
In the last edition of The Networker, I talked about the importance of harnessing the power of referrals in your business and the impact that word of mouth can have on your bottom line. Referrals can be a fantastic... read more
Pick up any marketing textbook and they will tell you that one of the most vital components of advertisements and direct mail is the headline. Writing powerful headlines that grab your prospects attention and pull is also one of... read more
How many ads can you find that don’t: 1) have a number to call; 2) tell you where you can purchase the product or service; 3) have a clear “what happens now” or “call to action”; 4) have a... read more
