You may have heard the term Social Media Release (or Social Media Press Release) and wondered what the difference is between this and the standard media release. Well, social media releases are all about the reader, making the content... read more
The past few months has revolved a lot around awards submissions. Whether it is researching and writing submissions for clients, doing it for myself or judging the Bio-Oil AusMumpreneur Awards and the ActionCOACH My Business Awards, I’ve seen a... read more
Last week, I attended the Tasmanian Women Entrepreneur Awards as a finalist and saw the importance of storytelling first hand. I know how powerful stories are – I tell my clients’ business stories every day in my line of... read more
When you think about female entrepreneurs such as Janine Allis and Naomi Simson, do you think about the women first, or the brands Boost Juice and Red Balloon? I would be fairly confident in saying you thought first about... read more
My introduction to blogging was not as a tool to help promote my business, but as a personal diary of a new mum when my first son was born in 2006. I explored the blogosphere and discovered other bloggers... read more
What is it that makes you sit up and take notice when you hear something in the news or read beyond the first few words of the headline? To get the media interested in even considering your story, you... read more
