Sometimes it’s important to remind yourself exactly why your customers buy from you – what it is that adds value to their lives. Carefully consider the emotional benefits customers feel when they buy a product or service from you.... read more
One of the common dilemmas that I’ve noticed during my 12 years of consulting to small business is that some business owners have com-pletely lost sight of why they decided to go into business in the first place! Ten... read more
How often have you bought a product or service and felt inherently dissatisfied – as if something has really let you down? Sometimes this kind of feeling is almost indescribable. Often you feel disappointed, as if you have been... read more
One of the common dilemmas that I’ve noticed during my 12 years of consulting to small business is that some business owners have com-pletely lost sight of why they decided to go into business in the first place! Many... read more
So who are my customers and where do they fit into the scheme of things? We all like to think that we really know who our customers are and why they like to buy from us rather than from... read more
