This is the time of year we’re making, and breaking, resolutions. Resolutions about our health, our wellbeing and our business. I think, as we get older, we start to see resolutions for what they are. High expectations that we... read more
Whether we admit it, or not, at some stage or another in our business development cycle, we have all experienced a serious, crippling or even a paralysing case of the “CDs” or “The Creeping Doubts”. These can manifest at... read more
Its 46 years since Sir Richard Branson started his first business venture – Student Magazine – since then, lots has been written about him, and by him, on business and how to do it. No matter which story, book,... read more
I am a freelance copywriter and I work from a home office (or copywriting cave, as I call it). I have some amazing virtual helpers who help me keep Copywrite Matters ticking along, but I also rely heavily... read more
As you may know, I’m an advocate for finding out 3 words that people use to describe you or your organisation. It allows you to assess whether they’re consistent with your marketing and whether you want to do something... read more
When I first moved back from the big smoke to Wagga to start my first business almost 10 years ago, I told myself I’d be there for one year, two at the max. I had all these grand plans... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to World Champion surfer Layne Beachley. Layne established the Aim for the Stars Foundation in... read more
Whether you have developed a product or service business, if you don’t innovate, eventually you will disappear. Competition is intensifying and most companies are fighting to retain their market positions and customer loyalty, making innovation a ‘must have’, just... read more
Sometimes you get in a headspace that is not healthy for your business. On the surface everything is okay; you’re getting the bare minimum done. But you’ve lost your enthusiasm, your drive to do more, to be better and... read more
Successful, savvy business owners understand that business growth is fundamentally dependent on their personal growth, and that mentors have a vital role to play. A great mentor can work magic. On the other hand, a poor mentor could destroy... read more
Have you ever experienced bad or mediocre service? Have you ever given service to a client that was less than what you (or they) desired? Here’s the thing. Most people don’t want to give bad service, but often good... read more
During the fourth round of The Start-Up Game™, a business simulation that fosters innovation and entrepreneurship, players are required to randomly select a number of boxes on a digitised screen. Depending on their “luck”, their choice of boxes will... read more
