Andy Warhol changed overnight. One day he was just like any other 1950s man — white business shirt, high-waisted pants and too much Brylcreem in his hair — and the next he was dressed in a black leather jacket,... read more
If two heads are better than one, then imagine how great 200 or 2,000 or 20,000 could be for helping you get something done. That’s the potential power of crowdsourcing – tapping into the global talent pool and using... read more
Why you need a fleshy picture of your ideal customer and how to get it. Last month’s post – Gone fishin’ – talked about the importance of targeting your customer. So you might be wondering why we’re here talking... read more
If two heads are better than one, then imagine how great 200 or 2,000 or 20,000 could be for helping you get something done. That’s the potential power of crowdsourcing – tapping into the global talent pool and using... read more
Most business owners I meet know the things they need to do first… marketing, planning, coaching their staff, focussing on strategic matters. But those same business owners struggle with getting to most… if not all… of those important, business-building... read more
What’s the story of your business? Have you considered it? “Businesspeople should never underestimate the power of story,” according to Valerie Khoo, founder of the Sydney Writers’ Centre. “It’s not just for best-selling books and short stories. What’s going... read more
Days off have been few and far between for me lately and on more than one occasion I have found myself going ‘enough’! When you love what you do, it is too easy to get caught in the trap... read more
The ‘one size fits all’ method doesn’t work when it comes to connecting with small business owners. Many of us within the ABN need to attract and engage with other small businesses and their owners. Marketing to such a... read more
When you listen to everyone’s input (even if it is just one more person than usual), the output is more than the sum of the individual parts. In these circumstances, when you are collaborating and listening, 1+1 does equal 3... read more
Save time and money, increase productivity and strengthen bottom line results. How can you have more time to focus on the income generating activities of your business? One answer is to outsource. If you spend too much time on... read more
How’s business? Travelling along okay? Or are you busily focused on end of financial year, just trying to make it so you can start fresh again on July 1? Forget the End of Financial year guff going on; forget... read more
A recent encounter with a tree trunk while mountain biking taught me that running a small business is not very compatible with a couple of cracked ribs. I also learned that “resting” — that is, continuing to tap away... read more
