Before you jump into marketing your business, product or service, and whenever you assess any possible marketing strategies and opportunities, you need to ask lots of questions. The following questions (I confess, there are more than 10 of them,... read more
One of the key challenges that constantly confronts small business owners is finding the fine line between trying to be in control of everything that goes on in the business and then being flexible and adaptive enough to still,... read more
When you think Virgin, you think Richard Branson. McDonalds – Ronald McDonald. Victoria Bitter – a tradie in a singlet and stubbies. Have you ever thought what your business would be if it came to life in human form?... read more
Setting targets for 2012 has been a focus for many business owners over the past few weeks. I’ve watched myself sitting on the fence, not getting caught up in the frenzy of activity, but still being totally willing for... read more
If you had to get up tomorrow, or a week from now, and pitch your idea to an audience, how would you go? Dell Women’s Entrepreneur Network (DWEN) recently gave four women the opportunity to pitch in front of... read more
Like many business owners, I use the Christmas holidays to ‘re-think’ my business – take stock, review what worked and what didn’t in the previous year and make plans for the year ahead. This year, I spent a lot... read more
A new book titled Outwitting the Devil is the long-awaited sequel to bestselling phenomenon Think and Grow Rich. Written by Napoleon Hill in the 1930s, the book was too controversial to release in its time. Bestselling author Sharon Lechter... read more
Along with your personal New Year’s resolutions, did you make any career resolutions for 2012? If you’re suffering from workplace woes, here are five resolutions to help you make your career work for you this year! 1. Give your... read more
We all know that to be successful and profitable business owners we need to manage our businesses effectively. However, what some of us have failed to realise is that success and profitability are also determined by the way we... read more
Australian Businesswomen’s Network Growth Members are invited to attend the next quarterly Entrepreneurs’ Roundtable. This facilitated session is an opportunity for women to address and discuss business issues and to focus the direction of their business development. The Entrepreneurs’ Roundtables... read more
Recently, I ordered a book from a well known online book retailer and experienced a significant delay in delivery. Navigating their online customer service facility to find out what was happening was extremely frustrating and made me more irritated... read more
The HerBusiness Masterclasses are small-group sessions that focus on specific member issues and offer practical advice in a hands-on way. I was honoured to present the very first Masterclass in December 2011, focusing on how to use copywriting to improve... read more
