National – 22 September 2010 When it comes to social media, whether it’s Facebook or Twitter or the latest video blog, the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making... read more
In yesterday’s world, “green” goods, services and marketing initiatives were hot. Businesses were tacking these on to their core business strategies simply to appeal to the new, environmentally aware consumer sector. Today, smart businesses with long term growth perspectives... read more
Karen Matthews was the CEO of skincare company Ella Baché for ten years before starting Inside Out Leadership. She is responsible for having launched Australia’s first skincare franchise in 2002, as well as steering the family-owned, fifty year-old business... read more
Karen Davidson is the great-granddaughter of the Harley Davidson’s co-founder, William Davidson, and has been riding motorcycles since she was nine. Karen officially joined the company in 1989, bringing business experience and a keen eye for fashion design. She... read more
A social entrepreneur can be described as someone who recognises a social problem and uses business skills to make social change. Natalie Isaacs is a mother of four with a deep concern about the world her children are inheriting.... read more
After being fired, Ariel Hyatt decided she’d take her future into her own hands and started her business 15 years ago. Her digital pr firm, Cyber PR, is based in New York. Cyber PR helps musicians and authors get... read more
After being fired, Ariel Hyatt decided she’d take her future into her own hands and started her business 15 years ago. Her digital pr firm, Cyber PR, is based in New York. Cyber PR helps musicians and authors get... read more
The perception of a difficult conversation difficult will vary from person to person but I am sure you have experienced the lost sleep, sweaty palms, and procrastination of an impending one. Whether it is having to cold call a... read more
If this month’s BRW magazine is anything to go by, Australia seems to have missed the recession and is predicted to come out the other side with minimal harm. The US Federal Reserve Chairman, Ben Bernanke, said, “the prospects... read more
Your tribe Every business has a tribe. They are your clients, customers, staff, suppliers, and contacts. They are out there talking about you. Interpreting your business and the experience they have with it – using their own language when... read more
If you look at Australia’s Top 10 companies you’ll see four banks, two miners, one insurer, one Telco, one supermarket and a hardware chain. Their products aren’t at all glamorous. Australia’s Rich list is the same story – miners,... read more
Sales today are about building rapport and engaging your customer. You can still do this in a cold call, you just need the strategies to make these calls successful in your pursuit for new business. Business Owner: “Hello, I’m... read more
