Anybody who is operating a business of some description has a product or service to sell in exchange for money. If the business owner is not expecting or hoping to make money as a result of your enterprise, then... read more
Click here to download this episode. In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, Listen to this Social Media for Small Business interview with... read more
Click here to download this episode. Stop wondering, “What shall I tweet about today?” and develop a strategy that builds brand consistency, potency of message and more importantly, strategic results. Copywriter and Content Strategist, Sally Bagshaw from Snappy Sentences... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Emily Simpson, an award-winning businesswoman and founder of the Centennial Park Labyrinth Project. ... read more
Click here to download this episode. Pinterest – It’s the social network EVERYONE is talking about. Christina Butcher of Hair Romance tells us how she Pinterest to drive website traffic and to promote her business. Mentioned in episode pinterest.com... read more
Small businesses and solopreneurs mistakenly believe an article in a newspaper or an interview on radio or TV will literally turn their business around. The answer, based on my own experience, is no, it won’t. Even if you manage... read more
At four years old, Lizzie Randerson fondly remembers being “let loose” on the sewing machine for the first time while her mum sipped coffee with friends — “I just whipped up a little creation,” she laughs with wry humour,... read more
Click here to download this episode. Google+ is the newest social network and with millions of users signing up each week, it’s a tool that no small business should ignore. Listen to this Social Media for Small Business... read more
Click here to download this episode. Effective copywriting is essential to any marketing activity, but when your message is contained to 140 characters, it becomes even trickier… and even more vital. Guest speaker Belinda Weaver of Copywrite Matters joins... read more
Last week, Amy Lyden wrote about Disneyland still being the benchmark for exceptional service. One of her tips for offering better service is to survey customers about what it is that bugs them, and raises the excellent point that people... read more
Do you want to convince a client to choose you over the competition, sell an idea to investors or convince your boss why you should be paid more? According to Oren Klaff, author of new book, Pitch Anything, your... read more
Crowdsourcing, or “sourcing your crowd” for input and solutions, is a great way to engage your audience and invite customers to co-create products and services. For example, we have a webinar series called BOOKED for Lunch where once a... read more
