Make it a great New Financial year by making these simple, low cost marketing resolutions. The start of a new calendar year is a great time to make personal resolutions. Joining a gym or making changes to your lifestyle... read more
1.Assess your current position – do a cashflow forecast If you don’t know how to do a cashflow forecast, ask your bookkeeper or accountant to set one up for your business. Itemise all your expected expenses over the next... read more
The problem with most of us is that we give credit to our customers but do not enforce the payment terms, for example how many of us have 14 day terms that we allow to reach 30 days before... read more
Twelve months ago (due to the Global Financial Crisis) the Federal Government instructed the Australian Taxation Office to give small businesses a bit of a ‘break’ if they were having trouble paying their Business Activity Statement debts. There are... read more
No matter what your business (online or offline) customers play a key role in your success. No customers equals no business – they are actually what you’re in business for, right? So whatever it is that you’re offering, be... read more
One item that can be imperative to your success in business is your cost of sales (COS). So can this figure be improved upon? Absolutely, you just need to work with what you have. Your business type will influence... read more
There are many, many aspects to marketing – your brand, the marketing activities you undertake, measuring your outcomes, the budget you have available to spend, not to mention taking the time to actually ‘do’ the required marketing activities in... read more
For anyone that owns a business, at any stage of development, planning for business success is vital. A business plan is an essential tool to ensure that the resources and assets of a business are strategically applied and act... read more
There are many things you should plan, but what should you plan for your business? Planning comes in many forms, which combined can provide you with a blueprint to keep your business moving forward. I consider there to be... read more
My friend, Patricia, has a problem. She is articulate, intelligent, immaculately dressed and groomed and holds a senior management position in a large organisation in which she has built a successful, high profile, career since the early 1990s. She... read more
Hiring someone new to work in your business is one of the most critical decisions a business owner makes, although it is not always given the justice it deserves. When additional resources are needed, hiring decisions can be driven... read more
If this month’s BRW magazine is anything to go by, Australia seems to have missed the recession and is predicted to come out the other side with minimal harm. The US Federal Reserve Chairman, Ben Bernanke, said, “the prospects... read more
