Once you’ve taken the plunge to start your own business one of the daunting tasks you may face is selecting the appropriate vehicle to trade through. Even if you may have been in business for many years it is... read more
Looking back at the owners of the Titanic, we would say that their strategy was to launch the largest cruise liner in the world to create the greatest loss of lives in history. Clearly this was not their intention,... read more
For many businesses, the utilisation of conventional media such as direct mail, television, radio and off-the-page printed advertising, comprises a large part of their marketing efforts. There is no doubt that conventional advertising strategies can be a powerful way... read more
I remember the feeling of sheer elation and expectation I felt in the elevator down from the Department of Fair Trading where we had just registered our new business name. How my business partner and I felt like two... read more
When you first go into business on your own, the idea of having a partner can be very appealing. You dream of having someone to share your goals, challenges, risks, responsibilities and, of course, celebrations with. This can also... read more
Where did the idea for Glamourpuss originate? I simply couldn’t find anything new that appealed to me. I’d always been a vintage shopper but wanted to have high style things that were shiny and new. I’m such a fan... read more
Does your business need a database? We’ve all seen it – someone scratching their head, rustling through papers or clicking through files saying, “I know it’s here somewhere”. Information is the lifeblood of any business – whether it is... read more
In the last edition of The Networker, I talked about the importance of harnessing the power of referrals in your business and the impact that word of mouth can have on your bottom line. Referrals can be a fantastic... read more
When was the last time you wanted to purchase office equipment or items for your home, or tried to enlist the help of a professional service provider? What was the service like? Did the person who tried to sell... read more
One of the common dilemmas that I’ve noticed during my 12 years of consulting to small business is that some business owners have com-pletely lost sight of why they decided to go into business in the first place! Many... read more
Every business person knows that every business needs a plan. However, too many companies spend a lot of time and money putting together a business plan that then sits on a shelf and is never seen again. What’s the... read more
There will be times when your product will require a touch of creative flair, but you don’t have the resources and budget to have it designed by a professional. By using your good sense and eye for detail and... read more
