Default Category or Uncategorized
Sometimes just knowing where to start when hiring your first staff member can be the most daunting thing. For many of us, hiring the first staff member into our business is a huge step – not only because it... read more
With Mark Arbib’s resignation from politics last month, Prime Minister Julia Gillard appointed a new federal Minister for Small Business – Brendan O’Connor. The PM has also elevated the importance of small business by placing this portfolio within the... read more
Many of you who have hired, supervised or managed staff in the past will, at some stage or another, find yourself being asked to be a referee. If the employee was a ‘star’, you will usually have no hesitation... read more
So, you’ve got your website, blog, Facebook account, Twitter account, etc. Now, where’s your audience? You can’t just sit back and wait for people to stumble upon your online platforms. You have to reach out for more social media... read more
Wouldn’t the world be a different place if we could all be even just a bit more extraordinary? One of my colleagues, the CEO of a global NGO, shared with me recently the most fascinating thing she learned from... read more
One of the things I ask clients to describe during our copywriting brief is the personality of their brand and the tone needed for the copywriting piece. Your brand personality gives people something to relate to. It also helps... read more
Many businesses still have older-style websites that weren’t designed with social media functionality in mind. If that’s you, it may be time for an update. The ability for your customer and prospect to be able to share your content... read more
United Nations Association of Australia – NOMINATIONS NOW OPEN NATIONALLY Each year, in support of United Nations World Environment Day (June 5), the United Nations Association of Australia recognises innovative and outstanding environmental initiatives and projects from across Australia... read more
Small businesses and solopreneurs mistakenly believe an article in a newspaper or an interview on radio or TV will literally turn their business around. The answer, based on my own experience, is no, it won’t. Even if you manage... read more
Do you always find yourself on bad dates? Do you think you interact appropriately with your customers? Yes, both these things do relate, in some way! I want to explain how you can avoid some mishaps around your customers... read more
At four years old, Lizzie Randerson fondly remembers being “let loose” on the sewing machine for the first time while her mum sipped coffee with friends — “I just whipped up a little creation,” she laughs with wry humour,... read more
In How to Create a Social Media Schedule – Part 1,we looked at daily social media content tasks. This time, let’s turn to weekly, monthly and annual social media posting tasks. Weekly Google loves freshly updated content on your... read more
