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How do you describe your business in your marketing material? Are you ‘customer-focused offering high-quality service’? Do you ‘lead the way with operational excellence’? Maybe you ‘utilise your highly specialised staff to deliver integrated turnkey solutions’. Hopefully you spotted... read more
A social media strategy provides guidance on the approach to including social and online media tools within the company’s communication plan. Social media strategies should clearly articulate the reason why social channels are an appropriate means for the business... read more
So you’ve set up your business, but now how do you successfully manage your accounts and finances? Sure, you could get a bookkeeper, but money is a risky business… especially when it is your own. To reduce business risk... read more
The more time I spend with business owners, the more I realise that for many, the business is running them and not them their business. Do you know the feeling? You have so much to do that you don’t... read more
One of the most disheartening experiences a business owner can have is putting her heart and soul into her business and not seeing any financial rewards. If you’re doing business, you deserve to be making a profit. But, being... read more
Being successful in business has a lot to do with minimising costs and maximising profits. This means being informed on how much you are spending on marketing activities and knowing whether they are giving you a good return on... read more
As part of the BOOKED for Lunch series, we will host an interview with productivity expert Jason Womack, author of new book Your Best Just Got Better: Work Smarter, Think Bigger, Make More on 20 September at 12pm. During... read more
Yesterday morning, Sydney Lord Mayor Clover Moore officially launched Women’s Agenda, a recently-launched website for career-minded women. The Australian Businesswomen’s Network was invited to the Town Hall gathering where the Lord Mayor spoke about the ongoing need for women... read more
A good site structure is an important part of an effective website, but if your offer sucks, all your planning and designing counts for nothing; so don’t sweat the small stuff and get on with what matters… As a... read more
Are you addicted to distraction? I have a feeling I might be. How many things do you have ‘on the go’ at any time? If you’re like me, the answer is: ‘probably more than is healthy’. And, if this... read more
As the next generation of the family start out in the business world, one asked “Why should I need to leave my phone in my bag?’. This conversation made me wonder – is it me who is out of... read more
A good site structure is an important part of an effective website, but if your offer sucks, all your planning and designing counts for nothing; so don’t sweat the small stuff and get on with what matters… As a... read more
