Sales Tip: Know Your Buyer!
Great selling is about helping people buy. It follows then that the more work you do to understand who your buyer is and how they want to buy; the easier it is for you to help them. Sales Tip: Start... read more
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How To Have An Entrepreneurial Breakthrough
You know that saying, ‘coming through the fire’? I’ve had my fair share of ups and downs, I’ve discovered business fast-tracks as well as time-sucking dead-ends; I’ve experienced magical times where everything I touched turned to gold, and I’ve... read more
Are Big Brand Clients Right for Your Business?
Do you have a list of the dream clients you’d love to land? The clients that would make you feel like your business has arrived? I have to admit, I am impressed and seduced by big name brands. I... read more
Authentic Marketing: Just Another Marketing Buzzword?
Authentic Marketing sucked me in. Well not really, I have always been myself and honest in how I present myself, so I wanted to write about how I have discovered being your true-self attracts your ideal customers and can... read more
How to Value Your Expertise and Become an Expert in Your Field
I write a regular newsletter for Web123 and recently I decided to talk about ‘shortcuts’. I offered my advice on improving productivity and I shared some of my favourite apps too. I must admit, as I pressed ‘send’ on... read more
Export Tips for Small Business
How are you going to grow your business this year? Have you ever thought about exporting your products or services? Research shows that, on average, exporting companies are more profitable than their non-exporting counterparts. “Exporting exposes you to new... read more
I’d Kill for That Business Opportunity
Opportunities come in all shapes and sizes and can be absolutely mind blowing in what they can mean for your business. But there’s a caveat. You have to be open to them and be on the lookout for them all the... read more
Flaunting Your Abs and 4 Other Advertising Don’ts
He’s shirtless, muscles bulging under his perfectly waxed chest. He wears only camo pants and hiking boots. Sometimes he’s fishing a pristine wilderness stream. Other times he’s riding a horse or what appears to be a bear through the... read more
I’d Kill for That Business Opportunity
Opportunities come in all shapes and sizes and can be absolutely mind blowing in what they can mean for your business. But there’s a caveat. You have to be open to them and be on the lookout for them all the... read more
Simple 5 Step Plan: How To Answer Sales Questions
One of the biggest fears that non-sales people have is that they don’t know how to answer sales questions from a potential client. They think that until they have it ALL worked out, they can’t possibly go and talk... read more
How to Make your Clients Unpoachable
When you grow up in a small town, even in a regional centre like Wagga, there’s no secrets. There’s no anonymity like there is in a big city. No matter where you go you always meet people who worked... read more
New Year, New Career
Why does the new year spell time for many to consider a new career? And how can employers read the signs and manage the change in their businesses? Many employees who have become disengaged in their workplace, roles, and... read more