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Remember the movie Labyrinth? It was made in 1986 and starred David Bowie in all his eye-shadowed glory, a 14-year-old Jennifer Connelly and a stack of Jim Henson’s most decadent muppets. When I was young, I was caught up... read more
As someone who works predominantly in the digital space, I constantly get to meet a wide range of entrepreneurs who are almost doing everything right. – They have a great attitude. – They have a wonderful product. – They... read more
Marketing can be a bit like a sport. The aim of the game is to get the eyeballs of your audience. The prize is attention that lasts long enough to for your message to be remembered. You will know... read more
10 questions to ask your new employee to keep them motivated and engaged You’ve run your Positions Vacant ad, interviewed candidates, and settled your new team member into their new role. Now what? How do you get the best... read more
It’s hard to come across a TED Talk that isn’t compelling. Within each of the roughly eight to eighteen minute ‘Talks’, there is at least one nugget of goodness, an idea that deserves to be celebrated and disseminated. As... read more
Trade shows, trade fairs and exhibitions are great opportunities to build your business and make more money. They are a lucrative and fun way to promote your business, but, your show display must be organised, creative and strategic to... read more
While search engines use over 200 factors to decide your search relevance, copywriting expert Belinda Weaver insists that successful SEO copywriting must be written for people first, and optimisation second. In part 2 of the Practical Online Copywriting for... read more
Have you ever been offered an opportunity that you know isn’t right? You have that feeling in your gut that screams don’t do it. Do you listen to your intuition, or do you say yes anyway? My last post... read more
Business owners and senior staff are told to measure the return on every investment they make, which is sage advice, but when it comes to PR (public relations) it has traditionally been difficult to measure. Sure, there’s the obvious... read more
Business owners and senior staff are told to measure the return on every investment they make, which is sage advice, but when it comes to PR (public relations) it has traditionally been difficult to measure. Sure, there’s the obvious... read more
It never ceases to amaze me how often I hear of non-performing employees in SMEs and also the level of frustration and angst this causes you, the business owner. The even more surprising aspect is when I ask you... read more
So your event is over and you’re back in the office. The big question now is, was the event a success? To answer this, you will need to go back to your key objectives and measure your event against... read more
