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So you have a company brochure or two, but do they actually work? When was the last time you reviewed your marketing collateral and sales materials? Or better yet when was the last time you obtained a strategic independent... read more
Recently I was asked the question – “Why do you feel mentorship is important for people on a professional and personal level?” In answering this, I reflected on my experiences with mentoring and the benefits that it has offered... read more
Your invitation to an exclusive boardroom meeting with peers. Flying solo in your own business can be an isolating experience. You need to make all of the decisions and allocate all of the resources. Often, your are being pulled... read more
How the world’s best companies use technology to forge successful new paths The world’s most successful businesses are harnessing the power of technology. Regardless of the size of your business, you too can use all the cool technology tools... read more
Customer service is a marketing stream not enough businesses consider within their social media marketing plan and strategies. In March SmartCompany rang for a quote on my thoughts for their article “Twitter turns eight – but what impact has... read more
How do we know that this social media is worth our time? In this post, we’ll look at what to measure and how to analyse results and measure return on investment (ROI). Start with your objectives. Do you want... read more
When it comes to a thriving business, there are four things that I’ve found to be important for ongoing growth and sustainability. The people I surround myself with and can collaborate with The knowledge and skills that I acquire... read more
In this post, I’m going to present an example of a blog campaign we did called 30 Days to a Great Career. It proved to be a great campaign for community engagement and content marketing. While we focused on... read more
I suspect that this is a subject rarely discussed publicly amongst fellow business owners for fear of ‘loss of face’. Other reasons include client security breaches and reputation, but I can tell you that at least 10% of my... read more
The Australian government has announced a review of the tax impediments facing small business. To be undertaken by the Board of Taxation, the review will identify features of the tax system that prevent small business reaching their commercial goals.... read more
In small business, every dollar in the door counts. But, if you don’t have a solid understanding of your finances you won’t know when to spend, when to conserve, or how your investment of time and great effort is being... read more
Often, busy business owners forget to reassess their work priorities. When you don’t put ‘first things first’ you can end up with high levels of stress, an unproductive workplace and bad time management. The solution? Find simple ways to... read more
