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I was already half awake when my alarm went off the other morning, but there was something about the pitch and tone of the sound it made that went straight into the part of my brain responsible for actually... read more
Women seem to have a bit of a reputation for being great multi-taskers…capable of doing two, three or four things at once. Some of us might even be quite proud of this so-called skill. We’ve all done it….reading emails... read more
Understanding who your competition is and how you fare against them is an insight that can only but help any business owner. And with my smart business tips, you will be able to gain this information by bringing out... read more
I recently attended a house auction in our community, and the situation prompting the sale affected me so deeply I had to share my thoughts. The couple that own the house are getting divorced, which is sad, but the... read more
Effective copywriting (the kind that motivates the action you want) is created in stages. 1) First, you brain dump and brainstorm. This is when you get information onto paper and turn it into meaningful knowledge. 2) Then, you write.... read more
As entrepreneurs and go-getter businesswomen, life is busy and if you don’t have the expertise or the budget to focus on your marketing then you may be losing business, missing opportunities or becoming obsolete. Marketing channels, techniques, ideas and... read more
Marketing strategy is a vital ingredient when working on your marketing plan and tactics. Deciding what you will do as part of the marketing for your business is not necessarily difficult. Marketing is not new; there are thousands... read more
Bringing your event to life through experiences. How to ensure that your event is more than just a drinks and canapés affair. I find it very refreshing when someone actually does an event well, engages the audience, has a... read more
I meet with business owners every day and guess what? The same employee issues keep them all awake at night. The headaches are the same and the time involved is always more than they counted on and the outcomes... read more
Understanding the finances in your company is important for any small business owner – regardless if you’re a ‘numbers person’ or not. I’m not a natural ‘numbers’ person but I’ve trained myself to be on top of this very... read more
When asked to nominate their favourite business book in a recent survey, ‘How to Retire in 12 Months” by Serena Star Leonard was the clear favourite. Retirement represents a significant change – not just financially, but in terms of... read more
We often hear about the differences between a Manager and a Leader. Usually with the leader highlighted as more positive than a manager. The truth of the matter is that we need both skill sets, especially when we are... read more
