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“Success means having the courage, the determination, and the will to become the person you believe you were meant to be.” George Sheehan Running your own business can be stressful, even frightening. The stakes are high and the challenges... read more
Since we started offering mentoring in 1998 I’ve had the opportunity to hear from hundreds of small business owners what their greatest concerns are about their businesses. Time and time again, these reasons arise over and over again. And,... read more
I was recently “interviewed” by a prospective client looking for help with her health. She had clearly done her homework. She had studied my website in detail, checked me out on social media and then she called me with... read more
Continuous learning and improvement is a core value of the Australian Businesswomen’s Network because we believe education underpins business success. And we’re pleased 2,400 small business owners agree! That’s the number of people who registered for the webinars we delivered as part... read more
We all have to do lists. And those lists act as a prompt for us to prioritise what needs to be done each day, each week, each month. Lists are great tools for productivity, but they don’t address the... read more
I’m writing to you from Boston, where I’m visiting to attend a marketing conference. Apart from my bags being lost by the airline for 24 hours, I’ve been pretty much on track with work and projects since leaving home.... read more
We have all heard objections in our businesses from existing and prospective clients. In my last article Objections in Sales ~ Why You Should LOVE Them! I explained how it was important for you to actively uncover objections to... read more
The more I tried not to cry, the faster the tears welled. I was in a business meeting with a client who hurled a torrent of personal insults in my face. She attacked everything but my make-up and clothes.... read more
Facebook, Twitter, LinkedIn, Instagram, Pinterest and other social media platforms offer effective ways to market your business. So given that you’re probably busy enough with social media, why should you consider stretching your time and resources to include Google+? Google+... read more
We all know that great marketing is key to the success of any business. But plenty of small to medium enterprises (SME) out there struggle to maintain a strong and effective marketing strategy and marketing program, due to time... read more
We’re all now bathed in online messages for most of our waking moments, and their power is undeniable. However, contrary to what many marketers and business owners believe, most consumers still rate print media and direct mail amongst their... read more
I get very excited when I see businesses (especially corporates) who’ve cracked the code. You know – they’ve actually understood that their customers aren’t numbers on a spreadsheet or AB demographics, but real live human beings. Who knew, right?... read more
