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The federal government’s proposed small business jobs package couldn’t have come at a better time as small business confidence slumps. The Prime Minister announced at the National Press Club at the start of this month that the government was... read more
Ask any sales person and they will tell you that ABC stands for Always Be Closing. Always; with every meeting and opportunity try to close the sale and get the business. Don’t get me wrong – you do have... read more
Did you know there are a number of common and costly mistakes that employers make – but they can easily be prevented. Are you making any of these mistakes? There is a tonne of legislation pertaining to employers and... read more
Do you actually sell or deliver your product or service in the real world? Most businesses still do. Even for exclusively online businesses (like Google) using some offline marketing activities makes sense (Google uses direct mail to reactivate lapsed... read more
Are you personalising your communications to clients and prospects, or using a one-size-fits-all approach? We have so much detailed information about the people on our databases these days, but not all of us are using that data wisely. First,... read more
My last post outlined a beginner’s guide to writing SEO-friendly blog posts. I stepped through some areas you should be aware of if you want Google to pay attention to the content you’re publishing. One of the areas I... read more
It’s again the time of year when we celebrate the achievements of our gender around the world. International Women’s Day reminds us to value what makes us uniquely female. As entrepreneurs, we women run our businesses differently (and many... read more
Don’t know where to start on your marketing? Blaze Marketing has developed a quick one-page marketing plan template, designed to help you put pen to paper and nut out a fast, focused marketing strategy – something to get you... read more
More lessons from the demise of Miss Chu Popular Vietnamese tuckshop business, MissChu, was placed into voluntary administration late in 2014. KordaMentha Restructuring, the appointed administrator, is reported to have attributed the distress, in part, to the lack of... read more
So many in the business world operate with limited self awareness. We’ve all seen it: people who scorch the office with the fire of their reactions, not registering the patterns of their own behaviour nor how it can affect... read more
There are a number of common and costly mistakes that employers make – but they can easily be prevented. Are you making any of these mistakes? There is a tonne of legislation pertaining to employers and their employees and you... read more
A blog is a must have element of a modern online marketing strategy. A blog lets you share your expertise in a way that helps your target audience make decisions (hopefully in your favour). If you’re taking the time to... read more
