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Last week I attended a business breakfast in Melbourne Town Hall organised by the Mentally Healthy Workplace Alliance and Beyond Blue. It was the last event in an 18-month long, Australia-wide roadshow to introduce the Heads Up initiative headsup.org.au,... read more
Suddenly we’re all meant to be online communications experts: to have a social media profile, to blog prolifically and — not just keep up with the zeitgeist – to drive it as well. But before you can do that,... read more
Suddenly we’re all meant to be online communications experts: to have a social media profile, to blog prolifically and — not just keep up with the zeitgeist – to drive it as well. But before you can do that,... read more
When I started out in community engagement in the 1990s, the concept was a young one and more aligned with government consultation and gaining public acceptance of an outcome. Over the years, engagement in the business arena has evolved.... read more
Last year, I caught some of Suzi’s tweets from Copyblogger’s Authority 2014 conference. The conference had only just wrapped up but I knew I HAD to be there in 2015. So I bought a ticket. A year later, I... read more
Here at the Australian Businesswomen’s Network we’re all about helping women in business and inspiring them to achieve their full potential. Which is why we launched the Businesswomen’s Hall of Fame in 1998, to acknowledge and celebrate the success... read more
There is no doubt that choosing the right location for your business can make the difference between success and failure. But the right location is not the same for every type of business. Before choosing where to set up... read more
Jennifer is in her mid-40s, married with three school age children. She believes her role is at risk of being made redundant and begins preparing for the inevitable. Is now the right time to follow her dream and start... read more
Does the idea of “Networking” conjure visions of eating bad canapés and lurching from one uncomfortable and superficial conversation to the next? Have you ever attended a “Networking” event and felt like everyone was just in a big race... read more
On 12 May, the Federal Government handed down its annual budget. It contained the following key points relevant to women in business: A reduction in the small business tax rate An immediate tax deduction for small businesses The introduction... read more
In sales, your one and only mission is to help your customers buy. If you are going to help your customers buy, it is important to think through the stages in a typical buying process. Customer Buying Process The typical buying... read more
Let’s face it, no one wants to end up in front of the Fair Work Commissioner facing lengthy and expensive legal wrangles so I wanted to put this into perspective for you by getting you to answer four questions:... read more
