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Running our own business means we wear several different hats. One day we are strategising our business plans. The next we are busy developing our business or devising innovative marketing campaigns, sometimes networking. And, on other days when... read more
If just the mention of the word budget makes you go into blank stare – don’t worry. Take action and take control of your finances. For the first three years of business I operated without budgets. I was so... read more
If you follow the classic routes then several options are available: Types of brand names Acronym: A name made of initials such as UPS or IBM Descriptive: Names that describe a product benefit or function like Whole Foods or... read more
In order to keep on top of your business paperwork, you need a system for keeping it organised all of the time; a maintenance program. Maintenance must occur regularly, preferably weekly, regardless of who is doing it. Schedule a... read more
1. Know what you are looking for Nothing can be a bigger waste of time than getting half way through the recruitment process only to realise you really aren’t sure exactly what you want and need from the person... read more
As I write the title for this post I can anticipate the comments from ‘purists’ on both sides of the table. Yes. Of course there are differences between coaching and mentoring and yes, of course it’s worth drawing the... read more
If you follow the classic routes then several options are available: Types of brand names Acronym: A name made of initials such as UPS or IBM Descriptive: Names that describe a product benefit or function like Whole Foods or... read more
Why do you do what you do? I’m sure you’ve asked yourself the question, or had it asked of you. I recently had the opportunity to be introspective for just a few minutes and to look at this question... read more
Why do you do what you do? I’m sure you’ve asked yourself the question, or had it asked of you. I recently had the opportunity to be introspective for just a few minutes and to look at this question... read more
A business card is not much bigger than a Tim Tam, yet this humble slip of paper is your most important marketing tool. Given that most people glance at your card for no more than a few seconds, it... read more
I’d like you to meet social media’s new identifier. How do you introduce yourself in professional situations? Your well-honed 30-second elevator spiel could well be redundant. The new way to introduce yourself is a powerful window into your online... read more
I don’t know how I almost missed it but I only just found out about this event three days ago. If you haven’t jumped on board and booked your seats then do it, do it now. Connect Now is... read more
