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I am often asked for some simple, basic rationale for using market segmentation. Why is it useful, what will I gain, what types of segmentation are there? Market segmentation offers the following potential benefits to a business: Better matching... read more
What can I say about Mr. Swans 3rd Budget Speech, besides the fact it was no Sex & The City 2 (i.e. thrilling)? Instead, we got a very conservative announcement, to say the least. The good news was there... read more
In his new book,Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them. I’d like to look at the 5th obstacle to success that Siimon has identified in Why People Fail. That obstacle is... read more
Who’s HENRY? The Henry Tax Review The Federal Government has undertaken a comprehensive review of the tax system with the goal of simplifying it. Officially named “Australia’s Future Tax System Review,” the review has become known as “The Henry Tax... read more
Who’s HENRY? The Henry Tax Review The Federal Government has undertaken a comprehensive review of the tax system with the goal of simplifying it. Officially named “Australia’s Future Tax System Review,” the review has become known as “The Henry Tax... read more
In his new book, Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them. On the 18th of May Siimon is my guest on BOOKED for Lunch – a free lunchtime webinar that I’ll... read more
In his new book, Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them. Today we look at the 2nd obstacle that Siimon has identified. And that obstacle is Destructive Thinking. Siimon goes as... read more
One of the things that drives me nuts is ‘gurus’ offering silver bullet solutions for business success. You know what I mean –“just handle your systems, then your business will succeed”, or “hire the right staff and you’ll never... read more
In his new book, Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them. Today we look at the 3rd obstacle that Siimon has identified. That obstacle is Low Productivity. As a busy person... read more
Well, the overall opinion seems to be that the Henry Tax Review was largely a missed opportunity — hardly the grand reform of our taxation system which had been promised. None the less, some of the changes announced yesterday... read more
In his new book — Why People Fail —- Siimon Reynolds addresses 16 obstacles to success and how to overcome them. Today I’d like to talk about one of these obstacles. Siimon starts the book with the big picture... read more
AWeber is an email marketing software provider out of the United States. We started to use aWeber at the Australian Businesswomen’s Network in mid-2009 and it’s become a key tool through which we manage our lead generation campaigns and... read more
