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In order to create brand loyalty, a brand or business must break consumer habits, help them acquire new habits and reinforce those habits by reminding consumers of the value of their purchase and encourage them to continue purchasing those... read more
Aliza Sherman is a Web pioneer, mobile strategist, and social media innovator and commentator. She speaks around the world and writes about Internet, social media, and mobile-related topics. In 1995, she founded the first woman-owned, full-service Internet company, Cybergrrl,... read more
You’ve probably seen the Youtube video… schoolboy Ritchard Gale prances around Casey Heynes, punching his face while other kids cheer. After eight years of almost daily bullying (by many children), Casey snaps and body slams his tormentor on the... read more
A good quality business photo is an essential part of any professional’s business toolkit. I have head shots that I use for publicity, speaking engagements, on blogs, websites and in articles etc. I have a selection of 3-4 photos... read more
When you work from home, it can be easy to get caught up in the ‘liberty’ of it all – setting your own work hours, not having to commute, and working when you want to work. To build a... read more
If you want to grow you business, chances are that what’s at the top of your must-get-help-with list is how to target your marketing activities to the right audience – with maximum effect. But what if I said that... read more
When you work from home, it can be easy to get caught up in the ‘liberty’ of it all – setting your own work hours, not having to commute, and working when you want to work. To build a... read more
When I committed to writing a monthly post for the Australian Businesswomen’s Network, there were many good reasons to do it. I was about to launch the happychild website; I thought blogging about starting a business could be good... read more
On International Women’s Day, Australia’s peak shareholders’ body said women should be appointed to company boards according to their abilities, not arbitrary quotas, according to The Australian newspaper. And Federal Opposition Women’s Affairs spokesperson Michaelia Cash restated the Coalition’s... read more
I’ve recently returned from Austin, Texas, having attended the world’s largest Interactive Media conference, South by South West. There’s no doubt, based on the presentations by the world’s marketing and interactive media EXPERTS, that social media platforms are here... read more
David Meerman Scott (coauthor of numerous marketing bestsellers including “New Rules for Marketing & PR“) was at South By South West Interactive giving a talk about his book, Marketing Lessons from the Grateful Dead. In this brief clip he... read more
Valerie Khoo of the Sydney Writers’ Centre attended South by South West (SXSW) to look at what ideas she can share with her customers and also implement in her own business. In this video she shares: some of the... read more
