Overwhelmed, Overworked and Over It!
Days off have been few and far between for me lately and on more than one occasion I have found myself going ‘enough’! When you love what you do, it is too easy to get caught in the trap... read more
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Fantasy Companies vs. Dream Companies
Is your company based on a fantasy or a dream? The answer may be the key to your success . . . or failure. Tammy Camp is the Managing Director at Camp International, a venture advisor and equity investor.... read more
“Is that really what you meant to say?” How semantic saboteurs can dumb down your brand.
I was driven to write today’s post by the number of grammatical errors and misspellings I come across regularly, on websites, blogs and paper-based promotional material for all types of businesses – often the first contact I have with... read more
Take the Virtual Stage Webinar
The art of engaging your online audiences Congratulations! You know your subject material, you have worked out what you want to tell your audience and you have a set of PowerPoint slides. But are you ready to give your... read more
Carbon Pricing – Australia’s Future. The impact on you and your business.
On Sunday, the Australian Government announced the details of its ‘Clean Energy Future’ package. Suzi Dafnis and I, along with all the ABN’s resources are working hard to bring out the details on how this change will impact the... read more
Grandpa didn’t understand the term networking. It’s just good practice.
One of the results from the Australian Businesswomen’s Network 2010 survey was a need for more networking opportunities. Opportunities to network are everywhere, the biggest issue is that we don’t do it properly. I wanted to share here, a... read more
Tip No. 6 – Marketing to Small Business Owners
The ‘one size fits all’ method doesn’t work when it comes to connecting with small business owners. Many of us within the ABN need to attract and engage with other small businesses and their owners. Marketing to such a... read more
Theatre – An old sport renewed by the Sydney Theatre Company?
When was the last time you looked at your business model? When did you last consider how you can reach a new audience? In a day when it’s easier than ever to be national, international and not just local... read more
Innovative Marketing Techniques – Video Interview with Rebekah Campbell of Posse.com
Rebekah Campbell is the Founder and CEO of www.posse.com. Prior to founding Posse, Rebekah founded Scorpio Music, one of Australia’s largest and most successful artist management companies. She was behind the careers of George, Evermore, Operator Please, Lisa Mitchell,... read more
The Customer is Always Right – Even When They’re Wrong
Airlines in Australia seem to have been in a customer service black hole in recent weeks. First the ash cloud and then the grounding of Tiger Airways has revealed big gaps in their ability to deal with service problems... read more
21 Facebook Page Posting Ideas
When it comes to posting on your Facebook page, often you are stuck for ideas. Read these 21 Facebook Page ideas for inspiration, then give them and try and see what works. Link to a YouTube video that will... read more
When does 1+1=3? How Outsourcing can Leverage your Business
When you listen to everyone’s input (even if it is just one more person than usual), the output is more than the sum of the individual parts. In these circumstances, when you are collaborating and listening, 1+1 does equal 3... read more