Last week, I attended the Tasmanian Women Entrepreneur Awards as a finalist and saw the importance of storytelling first hand. I know how powerful stories are – I tell my clients’ business stories every day in my line of... read more
Whether you’re a global brand or a small business entrepreneur working from your spare room, you have a tremendous opportunity to become a thought leader and recognised expert using social media. Thought leaders are individuals who have developed a... read more
Are you managing most of the tasks in your business? Do you wish you had more than two hands to do all the required work and have more time off? You’re not alone. Many business owners find themselves in... read more
When you think about female entrepreneurs such as Janine Allis and Naomi Simson, do you think about the women first, or the brands Boost Juice and Red Balloon? I would be fairly confident in saying you thought first about... read more
James Burgin and Natasha Reynolds have participated in the Australian Businesswomen’s Network’s MentorNet Program. For more information on MentorNet, please click here. The Mentor: James Burgin, Brandwithin Company: Brandwithin Why did you become a Mentor? I love the... read more
1) There’s no way to avoid rising energy costs Electricity bills are going to increase 10% – 15% year-over-year for the next few years. With Australia’s perpetual increase in energy usage, fossil fuels becoming more limited, the need to... read more
Make it a great New Financial year by making these simple, low cost marketing resolutions. The start of a new calendar year is a great time to make personal resolutions. Joining a gym or making changes to your lifestyle... read more
My introduction to blogging was not as a tool to help promote my business, but as a personal diary of a new mum when my first son was born in 2006. I explored the blogosphere and discovered other bloggers... read more
Nobody can deny that, right now, Facebook is the top social media site being used by people across the globe. Statistics as of April 2011 reveal that Facebook has over 500 million active users and half of them log... read more
Unless you live and breathe marketing all day, everyday, there may be some basic marketing tools that just aren’t on your radar. This article explains some practical marketing ideas that you can implement today. Here is my list of... read more
Nicole Jenkins and Ruth Moncrieff have participated in the Australian Businesswomen’s Network’s MentorNet Program. For more information on mentoring, please click here. The Mentoree: Nicole Jenkins Company: Circa Vintage Clothing Why did you become a mentoree? I became... read more
If you’re thinking of running a sales promotion as part of your overall marketing strategy, before you leap in, consider the following tips: Tip 1: Know your Audience Just because a person running a promotion is a gym junkie,... read more
