Are you, like most small businesses, strapped for cash and lacking a marketing budget? No worries! There are plenty of ways to market your business without breaking the (small) bank. Marketing Plan First off, you need to create a... read more
In writing my book, Business & Baby on Board, I’ve had the privilege to interview some amazing women who have combined their entrepreneurial traits with motherhood, so I thought I’d share some of the lessons we have in common.... read more
When I was younger, my mum and I used to do jigsaw puzzles in the school holidays – you know the ones – thousands of pieces, where half of them are all the same shade of blue sky or... read more
In this last fortnight, I have been looking for one or two interns for the happychild website, which is nearly 18 months old now. And I had to do some thinking about why, and whether, an intern would be... read more
Do you know what cloud computing is? The recent Optus Digital survey found that over half of businesses owners didn’t, which is a shame since most businesses are already using cloud-computing services — without even realising it. Importantly for... read more
At Sustainable Marketing, we use Google Analytics to measure the performance of both online and offline marketing. This tool allows us to progressively improve the performance of clients’ marketing, optimise marketing budgets and achieve more with less! 1. Analyse... read more
An online marketing campaign can create a sustainable pipeline of leads and sales for your business. It is a simple, ‘fast-to-build’ and cost-effective marketing tool. With more traffic to your website, visitors will get to know your brand better... read more
You may have heard the term Social Media Release (or Social Media Press Release) and wondered what the difference is between this and the standard media release. Well, social media releases are all about the reader, making the content... read more
© peitrozuco.com The recent passing of Steve Jobs, the inventor and entrepreneur behind Apple and Pixar, at the tender age of 56 reminds us not just how young computer technology, but also how much an individual can change... read more
The MentorNet program is the first national 6-month mentoring program ever launched and certainly the first to use today’s web and digital technology to deliver education and mentoring. The program uses a combination of online classrooms, blogs, podcasts, a... read more
As the boss or the owner or the manager (or all three), you’ll spend a lot of time generally dealing with other human beings. In your position, you’ll be advising, informing, explaining, instructing, discussing, reviewing, clarifying, counselling, guiding, suggesting,... read more
An ability to prevent or easily deal with conflict makes for a more enjoyable, less stressful and more successful work and life experience. The upcoming second edition of New York Times best seller, Crucial Conversations has inspired a fresh... read more
