Valerie Khoo is the Director of the Australian Writers’ Centre, Australia’s leading centre for writing courses, which offers both “classroom” and “online” courses to students around the world. The centre has helped thousands of students get published, score book... read more
Being a woman is tough. Being in business is tough. Being a businesswoman is super-tough. In my experience, one of the hardest parts about being a business woman is what goes on inside your own head. Women have a... read more
It’s time for people in business to stop using words as a screen to hide behind, and to start writing as if we were humans writing for other humans. I’m focusing here on the internal writing we do –... read more
“Our political leaders on sexism … have got really high standards,” Business Council of Australia president Tony Shepherd told The Australian Financial Review in October 2012. “I have seen no evidence of sexism in any of our political leaders... read more
It appears that the number of employers conducting a good quality, valuable and critical orientation and induction program is dwindling, particularly amongst the small to medium enterprise sector who are finding themselves more short staffed than ever. Employers and... read more
When you own a small business, every decision you make is critical. Your marketing strategies are among the most costly and critical ones. So how do you take the little you have and turn it into gold? Use online... read more
An easy to follow, 8-step plan will help increase results from your advertising. Many small business owners take a shotgun approach to advertising, hoping that they will hit their target. This approach can waste time and money. The reduced... read more
Australasian Corporate Accommodation (ACA) began when founder Kay Barney began offering fully furnished, executive quality accommodation for corporate clients in Sydney and Melbourne. Australasian Corporate Accommodation is now a successful outsourcing services company with a turn over well in excess... read more
Although most businesses believe public relations is important, PR is still an obscure concept for many. The question often asked is: how will public relations help me take my business to the next level? Here are my top... read more
Sales, profit and cash are key issues in management. If you get these working, you’re well on your way to a sustainable business with capacity to grow. Most people focus on sales. I’ll begin with profit! The reason is,... read more
If you don’t work in the marketing industry, the terms Promotional Marketing, Brand Activation and Experiential Marketing can seem daunting. This is where I hope to shed some light. As business owners, we often have to wear many different... read more
Part 3 – Diagnosing Penguin 2.0 Problems for Small Biz Owners When someone types a word into Google when looking for your product, that word is called a keyword. When that keyword is turned into a link (using HTML... read more
