When it comes to writing about your business, do you find endless sources of inspiration, or do you struggle to find something you consider worthy of sharing with your readers? Content marketing is the new black for business marketing,... read more
You have got the perfect business idea. You have completed the detailed business plan. You have found the ideal market replete with customers. You have accumulated the necessary funds. You have the best store location or the greatest website.... read more
The answer may be an evil penguin. In the Batman series, the evil penguin – one of batman’s oldest foes – is a criminal mastermind who carries an innocuous looking umbrella. However, his umbrellas are full of high-tech gadgetry... read more
Back in 1981, while I was playing with my Rubik’s Cube and watching Tony Barber on Sale of the Century, some clever techies in the US developed eftpos. It’s amazing to think this revolutionary cashless payment system came into... read more
Increasingly, clients are realising that a creative and beautiful website doesn’t always translate into more business. Looks are one thing, but in the case of websites, it’s all about the content. Content is king. What follows are some tips... read more
The tech giants have set a new benchmark in workplace cool, but are pinball machines right for your workspace? The open-plan office has come a long way since its paranoia-inducing beginnings. What began as a way to expose slack workers... read more
When looking to gain media coverage for your business, many people often don’t look past the major media publications, such as newspapers, magazines and online news sites. However, did you know there is another avenue to gain media coverage... read more
Australia is coming down from what seemed like the longest election campaign ever. Whether you are happy or not with the result, there are some PR lessons we can take from this political event. Even if you got sick... read more
One of the smartest investments to manage your business is a CRM (customer relationship management) program, either as a purchased program or cloud system. A CRM program provides a business with the ability to create, assign and manage your... read more
In this social media age, visual imagery can make or break businesses. Business owners need to harness the power of social media because it is here to stay. Social media has revolutionised the way we connect with people and... read more
Hmm! An interesting question that has many possible answers. My friend, Sally, seemed to be at a loss as to where she was at in her life. She didn’t seem happy, nor did she know exactly what happiness was.... read more
Planning a business on pen and paper and doing it in the actual world are two very different things. This is as much applicable to online businesses as it is to brick and mortar ones. And this is what... read more
