Click to download this episode. Guy Kawasaki, chief evangelist of Canva, believes that graphic design is becoming more available and accessible for everyone. In his recent interview with the Australian Businesswomen’s Network he explains the role of an evangelist... read more
Usually when a small business decides that it is time to recruit, they are already significantly under-resourced. Hiring additional employees, and all the costs associated with the hire, are a major investment for a small business. The flip-side of this... read more
When it comes to friends, lovers and businesses, it’s easy to let emotions get in the way of rational decision making. Leaving behind my winery and starting something new, Luxury Market Branding (LMB), was not easy for me to... read more
Sometimes people are a little confused when I suggest that they focus on self-leadership first. They tell me that self-leadership sounds a little strange, “Isn’t leadership all about followers?” In a word, no. The answer is clear: to lead others,... read more
If you are leading a team in a small business looking for ways to increase your job satisfaction, decrease your stress levels and boost sales then you need to develop the skills that are essential for your success. These... read more
If you don’t have an existing relationship with a journalist, the first time they will see your name will be when your pitch drops into their email inbox. Needless to say, the first impression you create with that pitch... read more
It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal branding comes into... read more
“Authenticity is the alignment of head, mouth, heart and feet – thinking, saying, feeling and doing the same thing – consistently. This builds trust, and followers love leaders they can trust” Lance Secretan What exactly is an authentic leader?... read more
Advertising is any paid way to encourage audiences of readers, viewers or listeners to take action on products, services and ideas. Advertising covers everything from traditional media such as radio, television, newspapers, magazines, billboards and direct mail to the... read more
In social media, the key thing is to know your different “tribes” says Ken Burgin. Ken is the founder of ProfitableHospitality.com, a website focused on providing essential information and skills to chefs, club managers and café and restaurant owners... read more
What is financial management? Financial planning and budgeting are a critical activity for every business irrespective of its age and size with the preparation of financial projections as an integral aspect to the business planning process. Most budgets can be... read more
When you went in to business, did you think about when you will retire? During a recent ABN webinar on finance for women we asked participants at what age they expect to retire. A third of women answered at 55... read more
