Being a successful entrepreneur almost always means lots of networking with other entrepreneurs and their businesses. That’s part of what makes HerBusiness such a valuable community — being able to instantly network with other like-minded businesswomen. Member Amanda MacLean took... read more
How to get more customers with zero new dollars spent on advertising There are generally two ways to increase the number of customers you have: By pouring more money into advertising and capturing more leads. By increasing the rate... read more
In an increasingly globalised market, emerging marketing trends become an integral part of multinational business practices within a short period of time. Marketing trends reflect consumer attitudes, reaction and behavior and have to be considered during planning for a... read more
One of the easiest ways to increase productivity is to let go of perfection. That doesn’t mean to say you should reduce your standards — quite the opposite. You should always strive for excellence and encourage your team to... read more
Okay – so you are interested in becoming a company director. A lot of people share your interest. It is a satisfying and financially attractive career option. But not a lot of people will tell you how to get... read more
Quitting life as you know it and looking to buy a business makes the answers to these questions crucial. What do I want to do? Why do I want to do it? Can I afford to do it? Will... read more
In my last article, we started to explore IP or Intellectual Property – what it is and why it’s so valuable. In this article, we are going to look at the ways that you can protect your creative assets that don’t... read more
The business world can be competitive, and “making it” as a business can be complicated and challenging. However, there is one thing that can make the bumpy road of starting a business a little smoother. And successful entrepreneurs have... read more
The business world can be competitive, and “making it” as a business can be complicated and challenging. However, there is one thing that can make the bumpy road of starting a business a little smoother. And successful entrepreneurs have... read more
As women in business, we too often feel intimidated by the men in suit brigade, particularly the accountants. Meetings with accountants so often become a simple “Sign here, you don’t need to know the details. You have x dollars... read more
Feedback can be a wonderful thing; there are always golden nuggets of information we can use to reflect on our skills sets both soft and hard. I particularly like 360-degree feedback where your superiors, colleagues and staff get to... read more
The 21-year-old me worked in a public service job she loathed, dreaming of the day she would fulfill her goal to be a journalist. She was assertive and driven but lacked confidence. Almost 20 years later, the 40-year-old me... read more
