It’s not you, it’s you
Have you ever played tug-o-war with a dog? It’s a favourite in our house. My dog will strut on over with the remnants of another toy and offer it to me with absolutely no intention of letting go. If... read more
You have to kiss a lot of toads – How I let go of being a control freak and embraced outsourcing
There are lots of things I love about running my own business. I love the freedom of making my own decisions; I love seeing my ideas take shape in the real world, and I love choosing my hours. What... read more
Does your sales brochure boost sales?
Are you one of the many business owners who pay good money to print brochures, but wonder whether they make any difference to your sales figures? Or do you feel as though your business should have a brochure, but... read more
How to reframe your thoughts
“Our key to transforming anything lies in our ability to reframe it.” – Marianne Williamson Marianne Williamson beautifully explains the value of reframing; it is a way we can transform pretty much any situation. “Reframing” is a technique that... read more
Death by a thousand cuts! How to kill your marketing effort
Okay, so you have invested some money and time into building a marketing strategy or campaign strategy – great work! You have your plan of attack – you know what you’re saying, who you’re saying it to, what their... read more
6 Vintage Marketing Ideas You Should Still Use
Sometime in the last 10 years or so, with the explosion of digital marketing and social media, we seem to have forgotten many of the tried and tested ways we used to communicate with potential buyers and customers. Don’t... read more
The new financial year isn’t just about finances
Ah, the end of the financial year. Another page has turned and our accountant is bunkered down for the end of year financials that are now due. You can also look at the end of the financial year as... read more
5 podcasts I listen to every week
I’ve been a bit slow to come to the podcasting party, but now I’ve dipped my toe in and found some podcasts I love I’m a convert. One of the reasons I love podcasts so much is that I... read more
3 strategies to help you love your numbers
So often I hear small business owners and entrepreneurs say that they’re not good at numbers, they don’t like the numbers or that they ignore them completely. I cringe when I hear this, because I know how important a... read more
Being strategic separates the successful from the survivors
What’s the difference between confident entrepreneurs leading blossoming businesses and owners who can’t get out of survival mode? Having a clear marketing strategy. It’s all too easy to get caught up in the day-to-day execution of your marketing tactics... read more
How to choose the best name for your business
Naming your business is one of the first things you’ll do when you start your business and is also one of the most important. Your first step in naming your business is to decide what type of business name... read more
Featured Member: Judith Briggs
Judith Briggs has been brightening and bringing to life with colour — offices, restaurants, cafes, and other establishments for the past 15 years. As the principal colour designer of Colour Consultants Australia she has a passion for colour and... read more