I sent out my first e-newsletter (commonly called an e-zine) this month. But before doing so I decided I needed to do some research. First I visited the Internet and typed in ”how to write an e-zine”. I found... read more
When you are writing for the web, you can’t go wrong if you follow the KISS principle – Keep It Simple, Stupid! Headlines should be simple and direct, and content should be short and to the point. Remember, you... read more
Last issue we discussed some of the Internet success strategies you can use for your business. Your choice of domain name is a great starting point but is all too often neglected as part of a Web strategy. Providing... read more
Mission or Vision Statements are familiar to most people in business but surprisingly few small businesses actually use them. The purpose of such a statement is to put your business philosophy or reason for being into a brief, memorable... read more
So you’ve been asked to submit the dreaded photograph of yourself to a publication. Just as you’ve taken the time to name your business and create its identity, it’s worth taking the time to ensure the image of yourself... read more
A passionate life – isn’t that what we all want? If this is our desire, then why isn’t our life overflowing with passion? The truth is, we don’t often ask ourselves ‘what is my ‘passion’?’ Although we often see... read more
Sometimes it’s important to remind yourself exactly why your customers buy from you – what it is that adds value to their lives. Carefully consider the emotional benefits customers feel when they buy a product or service from you.... read more
The Internet can be a pretty scary place. Every day we hear about websites being broken into or warnings about a new virus. Threats range from automated programs like worms, viruses and bots to targeted hacking. So what are... read more
The world of venture capital for small and growing businesses is both exciting and daunting. While securing a ”heap of cash” to develop the business or product may realise many business owners’ visions and dreams, the challenge of managing... read more
Conceiving an idea that will make money means finding a product or service that people need. It sounds easy, but it isn’t! Eight out of 10 businesses fail in their first two years of operation. Often it has nothing... read more
Every minute of every day, Web servers tirelessly write logs detailing all the requests that they have processed. These log files are so huge and user-unfriendly that special programs have been created to allow you to decipher and make... read more
The workplace is changing fundamentally and the right job is becoming hard to find. Profitability appears to be more important to corporations than loyal employees as they merge, downsize and relocate. One startling prediction suggests that up to 70... read more
