Danny Mazevski and Annalisa Holmes have participated in the Australian Businesswomen’s Network’s MentorNet Program. For more information on mentoring, please click here. The Mentor: Danny Mazevski Company: Amco Public Accountants Why did you become a mentor? A... read more
For the past two decades many SMEs have been advised to adopt a ‘client-service’ model to build their business. On the surface, this sounds reasonable, but in reality, it might be sending those same SMEs broke. Today, probably more... read more
Here are ten reasons to be active on Facebook: Meet your peers Facebook is not just for college kids anymore. Members are typically older and more mature than on other sites, and there are more white collar users. Find... read more
Social Media Optimisation (SMO) is the current buzz word that advertisers are trying to work into their marketing mix. SMO is the process of harnessing the power of social networks, online communities, and leveraging user generated content to spread... read more
Sarah Ladyman knew that her corporate job just wasn’t right for her. She had dreamed of running her own business ever since reading The E-Myth Revisited shortly after high school. She was unhappy in the corporate world, and she... read more
CONSISTENCY IS KEY! Brand, logo, business cards, website, website copy — everything must deliver the same message and that message needs to be the single most attractive thing that sells your business. Think long and hard about what that... read more
Participants in a Hen’s Treasure Hunt may pose for saucy and incriminating photos, scavenge some “interesting” items, decipher clues in pubs, and complete scandalous quizzes. With chocolate and champagne included, this treasure hunt is sure to be a girls... read more
Social Media is probably the single biggest opportunity for businesses big and small to build networks and awareness. I was talking to someone about it recently and their comment to me was “It sounds like a cult!”. I guess... read more
Participating in social networks is a bit like being on a reality TV show. Everything you say is public. Once it’s out there, it’s out there. It’s easy to get voted off (other people’s friend/follow/connection lists). To help... read more
Twitter is an excellent way of engaging your audience and creating valuable business relationships online. In just a few short months I have used this amazing social media tool to grow my publishing business, attract new clients and gain... read more
Do you see opportunities when others see risks? In July 2008, I brought home a new puppy – Lily, a border collie cross kelpie. Little did I know that Lily had sized up the opportunity (a home with food)... read more
Louise Woodbury is the author of How to Grow Your Business by Taking 3 Months Off. Louise has used her own growth and development in over 16 years of business to design tools to allow owners of small businesses... read more
