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Becoming Magnetic

The Shift That Changes How Clients, Opportunities, and the Right People Find You

30 July 2026

Location Pin

Online

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Free

You’re doing everything to grow… but it still feels like you’re pushing uphill. 

Chasing leads. Chasing visibility. Chasing the momentum that should, by now, come more easily.

But it’s not effort or more work that creates magnetism. You’ve never been short on effort. So what actually magnetises more clients to your business? 

It’s not about building a bigger funnel, or a louder social strategy, or one more thing on your to-do list. 

The most magnetic women in business aren’t working harder than everyone else. They’ve simply aligned who they are, how they show up, and what they stand for. 

And once that shift happens? 

Clients, opportunities, and the right people stop needing to be chased. They start finding YOU.

“Magnetism isn’t something you do.
It’s something you become.”

Become more of who you already are — 

and start bringing clients to you.

In this free online training, we’ll demystify:

  • The five qualities that separate magnetic business owners from everyone else working just as hard. (You’ll score yourself on each — and find out which one is costing you most.)
  • The real reason “more effort” is working against your growth… and what to do instead of pushing harder. 
  • The subtle ways established owners unintentionally repel the exact clients and opportunities they want (without even realising).
  • Why strategies and tactics alone can’t create the growth you’re looking for… and why having the right people around you can give you the missing piece. 
  • The one quality behind almost every magnetic business owner, that has nothing to do with talent, effort, or working harder.

Event details

When: 30 July 2026 | 10 am AEST (Sydney Time)

Venue: Online

Speaker: Suzi Dafnis

Price: Free

SAVE YOUR SEAT.

About the speaker(s)

Suzi Dafnis

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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