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305

 – The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon

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Hosted by HerBusiness

On air:

24 April 2025

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“7% is what you say… 93% is how you say it.”

Having great content… it just isn’t enough anymore. So, how can you stand out and become a go-to expert in your field?

Today we’re chatting with Leesa Shannon of Karman Line Consulting, an expert on communication and confidence, who has helped hundreds of entrepreneurs, high-profile speakers, and thought leaders master how they show up. She’s showing us how we can deliver our messaging, show up with authority, and gain confidence in how we present ourselves and our businesses.

Here’s What You’ll Learn in the Episode:

  • Why content alone won’t make you the go-to expert in your field.
  • How to reposition yourself with authority, even if your first impression was made years ago.
  • How to build your confidence, grow your presentation skills, and learn to communicate better — both in front of a crowd and in 1:1 conversations with clients.
  • The reason behind why we often show up differently when we feel uncomfortable.
  • How to tap into the version of you that feels most natural and magnetic, and bring her into uncomfortable situations.
  • The mindset shifts from pushing to pulling in your sales conversations.
  • The Cybernetic Loop and how your thoughts directly influence how your show up.
  • How to spot the unconscious habits you might not notice that might be getting in your way (it’s about more than the “ums” and “uhs”).
  • How you can use preparation as a tool to build confidence, rather than a crutch to rely on.
  • What really makes someone a go-to expert in their field (hint, hint… it is NOT producing more content!)

 

 

Follow the six key steps Leesa uses with everyone – high-profile individuals, business leaders, and thought experts that challenge their communication styles and have them show up as the go-to experts in their industry.

Download the Planning Sheet here.

 

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Mentioned in This Episode:

HerBusiness Network

Huberman Lab Podcast

Marketing Success Mastermind

EP292 – No-Cost Marketing Strategies for Small Businesses with Natasha Buttler

Mina Sedgman, Mina Sedgman Coaching

Subscribe to the HerBusiness podcast:

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Leesa Shannon

Leesa Shannon

From early in her a career, Leesa has been fascinated by what motivates people, and it's impact on communciation, connection, success and ultimately results. Leesa is now a sort-after leadership facilitator, human performance coach, and communications advisor with over 20 years of experience consulting to blue chip multinationals, not-for-profit and high-profile individuals. Passionate about ensuring no brilliant mind or idea is left on the table because of poor leadership or communication, Leesa founded Kármán Line Consulting in 2015, with the vision to ensure those with great expertise, ideas and influence could access the skills needed to share their messages.

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