Connection (B): Converting & Keeping Your Ideal Prospects
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Now you have people on your email list, what is the secret to get them to actually BUY something from you? And how do you keep them engaged, interested and away from the “unsubscribe” button and purchasing from you over and over again?
Key Conversion Strategies – Learn the key conversion strategies that, when applied, can dramatically increase the effectiveness of your emails – turning ambivalent subscribers into raving fans and customers.
Secret to Compelling Calls to Action – how to create clear and compelling calls to action so people click on your emails and move further up the marketing mountain with you
Crafting Subject Lines That Get Your Emails Opened – standing out in your ideal client’s inbox requires your subject lines to be something special – learn 9 types of subject lines you can use to get higher open rates
The Power of Segmentation – What you MUST know when segmenting your list so you are only ever sending emails to the right people at the right time (essential if you want to KEEP your customers coming back time after time).
Handouts
Part 3 – Call to Action Worksheet
Part 3 – List Segmentation Worksheet
Part 3 – Subject Line Worksheet
Part 3 – Glossary and Tools
Also mentioned in Part 3
Email Testing Software – Litimus
Spam Checking Software – SpamAssassin
Surveys – Survey Monkey & Wufoo
Books – “Influence” by Robert Cialdini, “Ask” by Ryan Levesque (Check out our Content Sells Podcast Interview with Ryan)
Course Discussion
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