- Director, Strategy & Planning, Consumer Cards
About Me - My Biography
Clare has worked at American Express for the past six years across a broad range of roles in Australia and overseas and is instrumental in developing and delivering the ongoing strategy and development for the American Express Membership Rewards loyalty programs in Australia and New Zealand. American Express was the first financial services provider worldwide to launch a loyalty program in 1992, and has won multiple awards in Australia. Clare has worked in financial product strategic marketing for 13 years, in areas including product development, acquisition, product and portfolio management, which has been invaluable for her in working with loyalty programs in a very demanding market. Australian consumers are increasingly seeing their points as a form of currency, expecting choice, value and tailored options to suit their lifestyle.