About Me - My Biography

Most coaches help you shift your mindset.

Chérie shifts your reality.

Founder of Siren, She blends transformational leadership coaching with 25+ years of expertise in communication, branding, and strategy. Her unique process, RISE DESIGN SHINE, helps you remember who you are, create the conditions to thrive and be seen, heard and known in the world.

She is the woman behind the women at Google, YouTube, Apple, Nike, Genentech, Stanford GSB and more. A founder, speaker, and movement-builder, she is here to help women make the world a better place for all.