Are you thinking of hiring a digital marketing agency? If so, congratulations as this is great news and tells us that your business is growing and you would rather use your precious time specialising in your core expertise. Managing... read more
There was a lion and a weasel placed in a fighting ring about to face each other. Many people were placing bets. Of course, they believed the lion would win; but one man went to the bookie and placed... read more
When I was new to journalism I scored an interview with Ray Martin for a job as a researcher on Channel 9’s Midday Show (yes, it was a very long time ago). All was going well until Ray said,... read more
If you operate a business where you sell products or services on account, then sooner or later you’ll have to deal with someone who doesn’t pay their bill on time. It’s easy to put off chasing up the debtor... read more
In 1991 I attended a personal development course that would change the course of my life. It shook up my thinking, it introduced me to a whole new set of peers, and it awakened my love for business and... read more
We’ve all had that experience of looking back after some major shift in our lives and being able to trace the start of it to one seemingly “small” decision we made. From that point directions changed, people came into... read more
So often we send one-off emails — an order confirmation, a tax invoice, a newsletter. The magic in email comes when you introduce email sequences. By sequences I mean a series of purposeful emails designed with a particular outcome in mind –... read more
If you’ve seen Michelle Bridges on television you’ll know that she doesn’t mince words. And when it comes to making things happen – she’s a super action taker. I loved speaking to her recently about her new book, Make... read more
I first read today’s quote (above) in 1991. Yikes! It’s from one of my favourite poems which tells the larger story of what taking that first step, making that first commitment, can bring into being. Starting a business today... read more
One of the biggest problems we face as we build a business is the noise. It’s everyone sharing and shouting their latest and greatest ideas. It comes on thick and fast from the moment we start our day via... read more
Recently we bought a new vacuum cleaner. It does everything we wanted – but the clincher was the two Jamie Oliver Tefal frypans and a steam cleaner that came for “free” with the purchase. We spent just outside what... read more
Thinking of writing a book but don’t know where to start? Entrepreneur to Author is Melbourne’s newest publishing event that’s happening on 10 September. Learn how to write, publish and leverage a book to become an industry leader! Ticket... read more
