Outsourcing is the new black
Outsourcing. We all do it. From accounts to IT, we call in the experts when we don’t have the knowhow or time to get something done ourselves. After all, none of us can do it all. As an SME... read more
Embrace Google Analytics and open up your eyes to what is really happening at your website
What’s the one thing that digital marketing can give you that other more traditional forms of marketing can’t? Data Cold, hard, real data. We can never really know how many people heard our ad on the radio, watched our... read more
3 key strategies to build the clients you LOVE
Do you sometime wish that your clients would just do what they were told? Well the truth is, great clients WANT to do the right thing; but often, they just don’t know what is expected of them. How clearly do... read more
Effective communication begins with your purpose
Communication, it is a cornerstone of leadership. Whether you are an extrovert or an introvert, how well you communicate with others will define the strength of your workplace and your leadership. You have to have the ability to convey... read more
FREE Google AdWords ROI Calculator & Estimator Tool
The Google Keyword Tool is essential to form part of your research to build your Google AdWords campaigns. But how do you know if your Google AdWords campaign is going to be viable and profitable in the short or... read more
27 September – How to turn your emails into sales + How to keep your business on track
When we surveyed the HerBusiness community earlier this month you told us Email Marketing was important to you… 85% of all survey respondents rated Email Marketing as one of their Top 3 Marketing Priorities right now. For me, email... read more
Have you read it yet?
If you only read one management book this year, read this one. The business and systems knowledge you will gain from reading Connecting the Dots is equivalent to years of hard learnt experience. Get your copy here. read more
Be professionally styled at exclusive style events in Melbourne, Sydney and Perth
Bookings are being taken now for complimentary styling on Autumn/Winter Designer fashion presale events in Melbourne, Sydney and Perth. This is an opportunity to try and buy a magical piece that could transform your wardrobe. Spoil yourself with a... read more
The secret to setting boundaries in business
How good are you at saying “no” and having clear boundaries in your business? With so many things to manage, setting clear boundaries will allow you to eliminate many issues and be far more effective in all that you... read more
How to keep your business on track even if you’re away
At the risk of sounding like an insurance commercial, have you thought about what would happen to your business if you weren’t there? In this case, I’m not talking about your permanent disappearance, rather what would happen if you... read more
How to talk to real people – Your avatar is just the start
There’s no doubt having an avatar of your ideal client makes a difference when you’re writing for business. At last, someone in your sights as you create blog posts, emails and newsletters, videos and podcasts. Constructing an avatar means... read more
Does your business dress to impress?
The first branding was applied with branding irons. Brands were the identifying marks burned into livestock and slaves, to signify ownership. Your business brand means a lot more than that now. What is a brand? Your brand is everything.... read more