Looking back at the owners of the Titanic, we would say that their strategy was to launch the largest cruise liner in the world to create the greatest loss of lives in history. Clearly this was not their intention,... read more
In today’s competitive business environment, medium to large corporations are actively engaging in strategic alliances to generate leads, increase their customer base and best utilise resources. It is well worth the effort for small business to explore strategic alliances,... read more
When I asked my friend, Kirsten, if she’s getting what she wants out of life, she looked at me as if I had asked her when she was going to change her name to Fifi and move into a... read more
There’s no doubt that some sectors of the economy are slowing and when things get tough, marketing is one of the first budgets under the knife. Many company directors and business owners see money spent on advertising, public relations,... read more
Good question! And one that can come up regularly when you are just starting out in business and cash-flow is tight. It often seems the perfect solution to overcome a tight budget and get what you need or want... read more
For many businesses, the utilisation of conventional media such as direct mail, television, radio and off-the-page printed advertising, comprises a large part of their marketing efforts. There is no doubt that conventional advertising strategies can be a powerful way... read more
As I write, my husband and I are on holidays in the beautiful Bay of Islands in northern New Zealand. Yesterday I had one of those memory-lane experiences that highlight the enormous changes in the way we communicate. As... read more
Use the ”find” button in your email program I’m embarrassed to tell you that I’ve only just learnt to use this cool feature. Recently a client asked me about the best way to find errant emails lurking in her... read more
Ever had one of those days? Sometimes the reasons are obvious – the car ran out of petrol, you arrived 20 minutes late to an important meeting, a last-minute job with an urgent deadline got dropped on you at... read more
Participants in the goal achievement workshop at the recent 6th Annual Businesswomen’s Seminar & Expo Day in Melbourne gained new insight into goal achievement by sharing their stories and strategies for achieving goals. They departed with new tools, skills,... read more
A large majority of business owners and managers that I speak to tell me that referrals or word-of-mouth promotions, account for a significant percentage of their new business enquiries. However, many business owners do not have a formalised, ongoing... read more
One of the common dilemmas that I’ve noticed during my 12 years of consulting to small business is that some business owners have com-pletely lost sight of why they decided to go into business in the first place! Ten... read more
