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181

 – Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini

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Hosted by HerBusiness

On air:

17 February 2022

Every day in business we are trying to get people to say yes.

Yes to our offers
Yes to joining our team
Yes to taking up that discovery call
Yes to clicking the button on our website
Yes to our proposals
Yes to our invitations to collaborate.

What if there were seven ethical and proven ways to persuade people to move in your direction… to say YES to you?

The good news is that these seven principles exist and they are all part of Dr Robert Cialdini’s 7 influence principles, which he first wrote about over 30 years ago in his book Influence: The Psychology of Persuasion, a book that has been translated into 44 different languages.

Today you are in for a treat.

Because Dr Cialdini is my guest.

We are talking about:

  • How the internet has changed the ways that we can influence, and how to harness online opportunities to have people say yes to you
  • Where to put your testimonials in order for them to make the most impact to your results
  • Why giving and being generous FIRST positions you to be more persuasive
  • The surprising question to ask clients to get their best feedback (without asking them for feedback or opinions) – this is a game-changer for your surveys
  • The ‘magic’ number of fields to use in your online forms to get more people completing them
  • Why limited quantity offers are more effective than limited-time offers
  • And a whole lot more

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Robert Cialdini

Robert Cialdini

Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Harvard Business Review lists Dr Robert Cialdini's research in “Breakthrough Ideas for Today's Business Agenda.” He is a New York Times, Wall Street Journal, and USA Today bestselling author. Fortune Magazine lists his first book Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.” His new book,  Pre-Suasion:  A Revolutionary Way to Influence and Persuade, is the topic of his Summit session. Dr Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program. Dr. Cialdini’s clients include such organisations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, Ericsson, Kodak, Merrill Lynch, Pfizer, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Kimberly-Clark, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

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