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 – How to Use Your Website to Drive Results

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Hosted by HerBusiness

On air:

13 May 2009

Click here to download this episode.

Where should your website fit in your overall marketing strategy? Is it getting the priority attention that it needs to really drive bottom-line results. Michelle Gamble of Marketing Angels help you determine what to do to make your website work.

 

Listen to this herBusiness interview with Michelle Gamble to learn:

  • Search Engine Optimisation
  • Email – is it still relevant and how to use it
  • What role should social networks play?
  • What content helps Google rank your website pages
  • When is it important to have a blog?
  • and lots more

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Michelle Gamble

Michelle Gamble

Michelle is the Founder and Chief Angel of Marketing Angels, Australia’s leading Marketing Agency providing out-sourced Marketing Management and direction for small to medium business. Michelle is an entrepreneur who has built Marketing Angels from the ground up and worked with hundreds of small to medium businesses in the past 8 years from almost every industry. She has 16 years experience in the marketing services, technology and telecommunications industries. Michelle studied Education at Canberra University and has a Post-Graduate Certificate in Management from Macquarie Graduate School of Management and a certificate in Direct Marketing from the Australian Direct Marketing Association. Before starting Marketing Angels in 2001, Michelle was part of the Internet Marketing Revolution in Australia. She worked for Telstra in the marketing team for the initial Big Pond Internet service. Michelle was also a content manager, sourcing and managing content creation and business development for the Entertainment, Lifestyle and Technology content areas of the Telstra.com web site with Telstra.  

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